So the question everyone is asked when they start a new blog is “Why?” Well let us tell you.
The PRAS Group was born a few short months ago out of a need we saw while working in various newsrooms.
Everyday, we’d get hundreds of faxes, emails, and calls from public relations folk who didn’t know anything about us, or what our “beats” were trying to get us to cover something their clients were doing.
I can’t remember ever covering one of the ideas we got from those “P.R. Blasts.”
But we could see that it wasn’t the P.R. folks fault. Most of them had never been inside a newsroom, much less worked as a reporter and they didn’t have a clue about news worth, timeliness, or story angles.
It was then that we had an epiphany. We can do P.R. better! And, viola, the PRAS Group was born.
So why the blog? Because we want you to get to know us, and see that we want to help you. We understand that having a positive image that people can trust is essential for a business and we can help cultivate and maintain that image for you.
We know that you’re an expert in your field. Our job is to help you show that expertise to your current and future clients and reinforce why they need to work with you.
Whether it be highlighting the truly newsworthy aspects of your company, getting you ready for your first big television interview, or getting you through a crisis, the PRAS Group will be there to make sure your business gets the attention and recognition that it, and you deserve.
So stop by The PRAS Group Public Relations Blog every once in awhile. We’ll give you tips on crisis communications, media relations, and other public relations topics. When we find P.R. horror stories we’ll share them with you along with what could have been done differently. You’ll even be able to see us out and about doing what we do best!
Finally, let us know what you think. If you have questions or comments about us or public relations, we’d love to talk with you and see how we could help you today.
